Mars, Incorporated named to Fast Company’s annual list of Brands That Matter for second consecutive year
- Awards recognize brands that achieve cultural significance and deep connections
- Second consecutive Fast Company Brands That Matter Award further demonstrates how Mars perpetuates relevance and cultural impact for its iconic portfolio of snacking, food, and pet brands and services
McLean, VA (December 10, 2024) – Mars, Incorporated – a global leader and maker of beloved snacking, food and pet products and services - is proud to announce its inclusion in Fast Company’s fourth annual Brands That Matter list in the Family of Brands(Opens a new window) category. The list honors brands and individuals that resonate with individuals and communities in a profound way. Through captivating branding and marketing efforts, companies like Mars and nonprofits have established relevance and impact on culture.
“We’re honored to be recognized by Fast Company for the second year in a row and I want to thank and celebrate all our Associates across Mars who made this possible,” said Anton Vincent, President, Mars Wrigley North America & Global Ice Cream – a division of Mars, Incorporated. “Their passion, vision and dedication are the driving force behind the purpose-driven work we do to create products and services that people and their pets love. At Mars, we prioritize long-term decision-making and planning for the future, and this recognition reflects our continued commitment to build the world we want tomorrow, starting with how we do business today.”
For generations, Mars has provided people and their pets with products and services they enjoy, played an important role in the communities where Mars works and operates, and connected with Americans in a variety of impactful ways. Highlights that contributed to this year’s recognition include:
- Work with the Washington County Food Access Improvement Fund(Opens a new window) as well as partnerships with Greenville College Access and the Attainment Network to provide nutritious meals for families, facilitate college enrollment and retain local talent in Greenville, Miss. — home to BEN’S ORIGINAL™ for more than 45 years.
- Expanded access to veterinary career opportunities(Opens a new window) through programs and partnerships with organizations like Diversify Veterinary Medicine Coalition and National Association of Black Veterinarians.
- Support for farmers transition to healthy soil practices with training and funding through the NUTRO™ brand’s GREATER GROUND™(Opens a new window) initiative.
- An impact on prisoners and unadoptable pets through Royal Canin North America’s sponsorship of the Puppies for Parole(Opens a new window) program and partnership with Uber Pet(Opens a new window) to help cat owners overcome transportation barriers with free rides through their Take Your Cat to the Vet initiative.
- Innovative SKITTLES® Pride(Opens a new window) celebrations which included candy packaging that doubled as a gateway to LGBTQ+ stories.
"We're so proud to award such a wide variety of honorees this year and shine a spotlight on leading marketing executives," said Brendan Vaughan, Fast Company editor-in-chief.
Fast Company’s Brands That Matter awards are open to companies of any size, from multinational corporations to small businesses. Applications are judged on their emotional resonance, cultural significance, timeliness, clarity, and originality.
For more information, visit Fast Company's Family of Brands Brands That Matter 2024(Opens a new window).
Additional information on Mars and its brands and services can be found at Mars.com and on our LinkedIn(Opens a new window), Instagram(Opens a new window), and YouTube(Opens a new window) pages.
MEDIA CONTACT
Mary Jane McComiskey
mary-jane.mccomiskey@effem.com
