M&M’S® and kate spade new york Launch First-Ever Candy-Inspired Capsule Collection Together
The collaboration brings together the two iconic brands to connect the worlds of candy and fashion, offering a unique take on everyone’s favorite treat this Holiday season
CHICAGO, IL (October 23, 2024) – Today, M&M’S®(Opens a new window), proudly part of Mars, and global lifestyle brand, kate spade new york, unveiled a limited-edition collection of candy-themed handbags, jewelry and accessories that will launch globally this Holiday season.
Taking cues from M&M’S iconic packaging and colorful candy shells, the collection infuses the kate spade new york product with a playful, colorful and bold twist, including:
- M&M’S x kate spade new york Embellished Smooth Leather 3D Crossbody and Chain Coin Purse make a sweet statement with the iconic M&M’S-inspired styles available in the candy brand’s colorful palette.
- M&M’S x kate spade new york Embellished Patent PU 3D Crossbody and Packet Key Fob are inspired by the classic Peanut M&M’S packaging. The embellished crossbody pays homage to one of the most celebrated flavors with delicious arm candy.
- M&M’S x kate spade new york Jewelry indulges the delicious side of fashion accessories with bracelets, earrings, necklaces, charms and stackable rings inspired by the candy’s recognizable shape.
“The M&M’S brand has long been committed to bringing people together through colorful fun,” said Jane Hwang, GM Global M&M’S. “Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way.”
“kate spade new york has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures,” says Charlotte Warshaw, VP Americas Wholesale, Global Licensing & Collaborations of kate spade new york. “This iconic collaboration with M&M’S delivers just that and does so in a way that puts front-and-center our Gen Z customer.”
Available from November 1*, the limited-edition M&M’S x kate spade new york collection will be available for purchase at select M&M’S and kate spade new york stores, select department stores, and online at MMS.com(Opens a new window) and katespade.com(Opens a new window).
For more updates on M&M’S partnership with kate spade new york follow along with the brand on Facebook(Opens a new window), Instagram(Opens a new window), TikTok(Opens a new window) and X(Opens a new window). For more on M&M’s, visit MMS.com(Opens a new window) and sign up for the M&M'S newsletter here(Opens a new window). For more on kate spade new york, visit katespade.com(Opens a new window) or follow @katespadeny on social media.
Media Contacts
Georgie Feldman
georgie.feldman.1@effem.com
Katie Durkin
kdurkin@webershandwick.com
