M&M’S® Becomes Official Supplier of The Tour de France and The Tour de France Femmes with ZWIFT
Haguenau (October 14, 2025) – Mars announces today that its famous M&M’S® brand will be the official supplier of the Tour de France and the Tour de France Femmes with Zwift for the next three years.
By partnering with one of the most iconic and unifying events in French sport, M&M’S® is reaffirming its connection to French industrial and cultural history. For 50 years, the famous coloured sweets produced in Haguenau, Alsace, have won the hearts of the French people and become a permanent part of their daily lives. Today, France's second-largest chocolate confectionery brand is purchased by one-third of French households.
Day after day, the 750 employees at Mars Wrigley's Alsace factory put all their passion and expertise into manufacturing and promoting the 72,000 tonnes of M&M’S® produced each year in France and Europe.
It's More Fun Together!
By joining the Tour de France as an official supplier, M&M’S® is continuing the festive tradition of the Grande Boucle and combining sweet treats with sporting excitement. M&M’S® aims to get the whole of France buzzing with excitement as the caravan and stages roll by, with one goal in mind: to enhance moments of pleasure and fun and create memories for everyone.
"We are very pleased and excited to announce this partnership today between an iconic event and brand in France. Through this multi-year partnership with the Tour de France and the Tour de France Femmes with Zwift, we are reaffirming our commitment to the values of fun, sharing and community, which make M&M’S®much more than just a sweet treat: a symbol of pleasure and joy that is part of everyday life in France" said Victoria Abramova, Chief Executive Officer of Mars Wrigley France.
"We are delighted to enter into this partnership with M&M’S®, one of France's favorite sweets. This is an adventure with a brand that perfectly embodies the values of conviviality and community spirit that define the Tour de France and the Tour de France Femmes with Zwift. The whole family will be in for a treat when the caravan passes by!" declared Christian Prudhomme, Tour de France Director.
Press Contact – Agence Maarc for Mars Wrigley in France
- Agence Maarc - marswrigley@maarc.fr
- Elsa Girardin – 06 01 24 97 65
- Nicolas Entz – 06 33 67 31 54
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’S®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency and Freedom—inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook(Opens a new window), Instagram(Opens a new window), LinkedIn(Opens a new window) and YouTube(Opens a new window).
About Amaury Sport Organization
Amaury Sport Organization is a company that creates and organizes leading international sporting events. Specializing in ‘off-stadium’ events, it has in-house expertise in all areas related to the organization, media coverage and marketing of sporting competitions.
A.S.O. organizes 250 days of competition per year, representing 100 events in 36 countries.
It is present in five sporting worlds, notably cycling with the Tour de France, rally raiding with the Dakar Rally, public events with the Schneider Electric Marathon de Paris, golf with the Lacoste Ladies Open de France, and sailing through the production and distribution of images from numerous prestigious races.
Amaury Sport Organisation is a subsidiary of the Amaury Group, a media and sports group that owns L'Équipe.
