SKITTLES® is delivering a LIVE Big Game commercial starring Elijah Wood, to one lucky fan’s front door
In a first-of-its-kind, SKITTLES takes the ad off the screen and into the real world
- SKITTLES is partnering with Gopuff, a leader in instant commerce, to deliver the unexpected straight to fans during the Big Game.
- Fans can pre-order the SKITTLES Big Game Bundle on Gopuff for all their game day snacking needs.
- Visit DeliverTheRainbow.com to learn how to enter the contest to have Elijah Wood show up at your front door to film the Big Game commercial LIVE.
NEWARK, N.J. (January 13, 2026) – This February, SKITTLES® is redefining what a game day ad can be with a never-before-tried approach: delivering its ad straight to someone’s house. Literally. In person. With candy.
To celebrate SKITTLES home delivery via Gopuff, the brand has partnered with Elijah Wood to bring fans an ad experience that cannot be paused, skipped, muted, or explained to neighbors. On Sunday, February 8, 2026, one lucky winner will receive a live SKITTLES commercial performed at their front door.
SKITTLES’ latest creative imagines a world where a magical horn can summon a mysterious creature, played by Wood, who appears on demand to deliver candy. While most fans won't have access to a magic horn, SKITTLES is bringing that fantasy to life on game day by delivering not just candy, but the Big Game commercial itself, directly to one fan’s doorstep.
"SKITTLES has always delivered deliciously perplexing experiences to fans, but this year we are bringing the unexpected to fans on game day,” said Gabrielle Wesley, Chief Marketing Officer, Mars Snacking North America. "Snack selection is nearly as important as the Big Game – so we’re excited to give fans a chance to summon SKITTLES, a live commercial, and yes, Elijah Wood too.”
Summoning the rainbow is actually pretty simple. Head to DeliverTheRainbow.com(Opens a new window) to unlock entry details* and shoot your shot. Don't forget to pre-order the SKITTLES Big Game Bundle on Gopuff.
Whether you're hosting a snack soiree, watching with your party, or kicking it solo, SKITTLES is ready to deliver not only snacks, but one of the most memorable Big Game experiences this year.
To keep up with all things SKITTLES, follow the brand on X(Opens a new window), Instagram, Facebook and TikTok(Opens a new window).
* NO PURCHASE NECESSARY. Open to legal U.S. residents, 18+, who own and reside in a qualifying single-family home with a suitable front yard and meet eligibility requirements. Contest ends January 21, 2025, at 11:59PM EST. Contest submissions will be judged based on set criteria. See Official Rules at DeliverTheRainbow.com for full details, including judging criteria and full eligibility requirements. Void outside the continental United States and Where Prohibited.
Media Contacts:
Erin DeAngelo
Mars Wrigley
Erin.DeAngelo@effem.com
Nirmala Singh
Weber Shandwick
nsingh2@webershandwick.com
