PEDIGREE® is working towards A BETTER WORLD FOR PETS™
At Mars, we are dedicated to our global ambition to end pet homelessness.
Through brands like PEDIGREE®, programs like BETTER CITIES FOR PETS™(Opens a new window), and organizations like PEDIGREE Foundation(Opens a new window), we are working every day to make A BETTER WORLD FOR PETS™.
Our PEDIGREE brand, proudly part of Mars, is built on an unwavering love for all dogs and a commitment to dog adoption, with a belief that all dogs make the world a better place — and all dogs deserve a loving, forever home.
Thanks to purchases of PEDIGREE food by dog lovers across the U.S., the PEDIGREE brand has donated over $12 million to PEDIGREE Foundation, an independent 501(c)(3), to support their mission of helping all dogs find a loving, forever home.
How our teams are helping dogs across the U.S.
PEDIGREE Foundation
PEDIGREE Foundation(Opens a new window) supports shelter and rescue organizations across the U.S. and Canada that work tirelessly to match shelter dogs with loving owners. The foundation was established in 2008 by Mars Petcare, a division of Mars and maker of PEDIGREE food, to help increase dog adoption rates. PEDIGREE Foundation has awarded more than 6,100 grants and $11.7 million to U.S. shelters and rescues that help dogs in need. Through these grant programs, PEDIGREE Foundation supports organizations that save the lives of dogs that would otherwise be lost.
Waived Adoption Fees
Through collaborations between the BETTER CITIES FOR PETS(Opens a new window) program, the PEDIGREE brand and PEDIGREE Foundation(Opens a new window), we have covered over $1.1 million in adoption fees over the past five years, eliminating that cost for adopters.
In 2022, nearly 600 pets found homes through the BETTER CITIES FOR PETS annual Adoption Weekend, just one example of our community adoption drives working to end pet homelessness and ensure that every pet finds a loving family.
Essential Support Dogs
The PEDIGREE brand launched the Essential Support Dogs program in 2022 to celebrate all dogs as essential and provide assistance for dogs in need. As part of the program, the brand created a nationwide support fund that would provide up to $2.5 million in nutritional and financial assistance across the U.S. to ensure dogs could stay with their loving families. Additionally, the brand donated $100,000 to PEDIGREE Foundation to fund the Essential Support Dogs Safety Net Grants, which were awarded to 10 shelters across the U.S. working to keep people and pets together during times of hardship.
BETTER CITIES FOR PETS Grants
The BETTER CITIES FOR PETS(Opens a new window) program has given over $500,000 in grants over the last five years benefitting cities and programs working to keep people and pets together.
In addition to the above programs, our comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare are helping pets in more than 130 countries. For decades we’ve supported research into the incredible science of human animal interaction at our Waltham Petcare Science Institute(Opens a new window) where scientists discover important advances in pet health and wellness.