What happens when a baseball player named Ben Rice and a beloved rice brand named Ben’s Original™ team up? You get a partnership that blends flavor, fandom and a shared sense of purpose. What feels like a perfect match on paper is now coming to life in a collaboration that brings together Ben Rice and Ben’s Original, a brand proudly part of Mars, alongside No Kid Hungry to help end childhood hunger all season long.
What started as a coincidence quickly turned into a chance to make a real difference. Childhood hunger still affects millions of families across the country, with many kids relying on schools and community programs for regular meals.
To kick things off, the partnership will help provide access to up to 22,000 meals for kids facing food insecurity through No Kid Hungry, inspired by the number 22 on Ben Rice’s jersey. It is just the beginning of a broader commitment that will continue throughout the season, connecting what happens on the field to impact off the field by helping more kids get the meals and support they need. Throughout the season, big plays will be opportunities for Ben’s Original to support No Kid Hungry and expand access to meals.
“When your name is already built into the partnership, the only thing left to do is swing for the fences,” said Ben Rice. “Ben's Original has built a great legacy, and I'm excited to be part of that while helping more kids and families access the meals they need.”
For more than 70 years, Ben’s Original has been helping make mealtimes easier with quick, convenient options that are tasty, accessible and healthy. Today, the portfolio spans Single Serve Cups, Street Food Ready Meals and Ready Rice, bringing bold flavors and convenience to everyday meals.
Now, the brand is stepping into culture in a new way, connecting America’s pastime with modern mealtime. What began as a fun, almost too perfect name connection has grown into a platform to do more, using the energy of the game to help expand access to food and turn attention into action.
