For more than six decades, the Cannes Lions International Festival of Creativity has been the world’s largest gathering of advertising professionals, designers, digital innovators and marketers.
Each year, the festival sets the international benchmark for creativity, driving industry progress and providing a forum for business leaders to address some of today’s most pressing issues.
Once again, Mars is proud to have a strong presence at Cannes. Our brilliant campaigns have been nominated for dozens of awards, and several of our leaders look forward to speaking at the festival about the importance of our purpose, the power of our brands and the ingenuity of our Associates who bring both to life every day.
At Mars, we are led by our Purpose: The world we want tomorrow starts with how we do business today. Here’s a look at just a few of the nominated campaigns that helped us bring our purpose to life in the last year:
PEDIGREE® Rescue Doodles
Used AI to match kids' doodles of their dream dogs with adoptable ones
CESAR® HIRE MY DOG™ program
Inspired millions of pet parents to advocate for pet-friendly workplaces
SHEBA® Hope Reef project
Continued the world's largest coral reef restoration program
SKITTLES® Recolor the Rainbow
Celebrated and helped to restore historic Pride photos
Launched a global commitment to create a world where everyone feels they belong
Ben's Original™ Purpose
Recognized that everyone brings something different to the table
Maltesers "Late Night Feed"
Asked consumers to show new moms some love