This year marked the 70th anniversary of the Cannes Lions Festival of Creativity – the prestigious annual event that celebrates innovation and brilliance in advertising and creative communications – and what a celebration it was.
Driving Reputation through Creativity and Purpose
For forward-thinking businesses with a strong creative purpose, Cannes presents a vital opportunity to bolster reputation. Mars Snacking, a leading player in the industry, submitted 13 creative campaigns across eight iconic brands, including M&M’S®, SNICKERS®, TWIX®, Skittles®, STARBURST®, EXTRA®, 5™GUM, and CELEBRATIONS. The focus of these campaigns was to create content that resonates meaningfully with consumers, sparking delight in their hearts.
Outstanding Achievements and Awards
The efforts invested by Mars Snacking resulted in impressive recognition, with four campaigns from M&M’S®, Skittles®, TWIX® and EXTRA®/Orbit® shortlisted a total of 15 times. This effort culminated in the prestigious achievement of bringing home three Gold Lions, one Silver Lion, and three Bronze Lions. Let's take a closer look at the exceptional campaigns:
M&M’S® Campaign: Spokescandies on Pause
- Awards: Gold Lion (Creative Strategy) and Bronze Lion
- Recognized for its exceptional creative strategy, the M&M’S® campaign delighted audiences(Opens a new window) with its captivating content.
SKITTLES® Campaign: Apologize the Rainbow
- Awards: Two Gold Lions (PR category and Entertainment category), Silver Lion (Film category) and Bronze Lion (Creative Effectiveness category)
- The SKITTLES® team stood out with their remarkable campaigns(Opens a new window), earning recognition in various categories for their innovative and engaging content.
TWIX® Campaign: Mustache
- Award: Bronze Lion (Film category)
- The TWIX® Mustache campaign wowed audiences(Opens a new window) with its captivating storytelling and creativity.
The Power of Networking and Inspiration
Cannes Lions not only celebrates exceptional work but also provides an ideal platform for attendees to engage in debates, insightful workshops and gain inspiration from influential speakers. This year, the festival highlighted the pervasive impact of artificial intelligence on campaigns and creativity. Discussions revolved around leveraging heritage brands' uniqueness while modernizing brand experiences to authentically connect with communities.
Congratulations to all the talented Associates and partners who played a significant role in the success of Cannes Lions 2023. Mars Snacking's commitment to pushing boundaries, delivering exceptional work, and forging strong connections with consumers has been well recognized. As the industry continues to evolve, Cannes Lions will remain an essential event for driving progress, creativity, and innovation in the world of advertising and branding.
