At Mars we believe that in the world we want tomorrow, society is inclusive. And, as one of our most iconic brands, M&M’S^® is announcing a new global commitment to create a world where everyone feels they belong. 

M&M’S^® has been around for more than 80 years and this year the brand continues to evolve to reflect the more dynamic, progressive world that we live in. And as part of this evolution, built on purpose, M&M’S^® promises to use the power of fun to include everyone with a goal of increasing the sense of belonging for 10 million people around the world by 2025. 

The brand has also introduced the M&M’S^® FUNd to track the brand’s impact on our mission, which will offer resources, mentorship, opportunities and financial support in the arts and entertainment space to help ensure people have access to experiences where everyone feels they belong.

The refreshed M&M’S^® brand will include a more modern take on the looks of our beloved characters, as well as more nuanced personalities to underscore the importance of self-expression and power of community through storytelling. Fans will also notice an added emphasis on the ampersand to more prominently demonstrate how the brand aims to bring people together. M&M’S^® branding will also reflect an updated tone of voice that is more inclusive, welcoming, and unifying, while remaining rooted in our signature jester wit and humor.

The new M&M’S^® global commitment is just one of many actions being taken across Mars to deliver on a world where society is inclusive. Our Full Potential Platform works to advance gender equality in our workplaces, in the marketplace, and in communities where we source raw materials. Within Mars, we’re committed to fostering an environment where our more than 130,000 Associates feel valued and respected, regardless of any visible or invisible differences. And with this commitment, M&M’s^® joins many other Mars brands working toward the world we want tomorrow like SHEBA Hope Coral Reef Restoration and MARS bar carbon neutral announcement in UK, Ireland, and Canada. 

For more information about M&M’S^® new brand purpose or to see it come to life, fans can visit M&M'S^® on Facebook, Instagram, Twitter and follow along using #ForAllFunkind or visit us at MMS.com.