Get ready to treat your imagination to a burst of inspiration in our new STARBURST® Juicyverse.
What is it? A fully immersive virtual world that allows fans to explore the juicy flavors and vibrant colors of STARBURST® in three dimensions. Visitors can build their own 3D sculptures, and dress their avatars in a limited-edition series of 3D t-shirt NFTs.
"We hope to inspire moments of everyday happiness and deliver an exciting, immersive way for fans to experience the STARBURST® brand," said Ro Cheng, Marketing Director at Mars. "By teaming up with TheMall(Opens a new window) for this project, we were able to bring our innovative vision to life through a first-ever virtual experience for the brand."
You can find the Juicyverse by scanning the QR code on STARBURST® store displays, which will take you to Floor 2 of TheMall, the world’s largest virtual mall. Then, go ahead and chew on the real STARBURST, let your creative juices flow and see what mind-blowing masterpieces you can make in any one of our four innovation stations.
