The CESAR® brand and Lacey Chabert declare: We should totally "Just Eat CESAR!" with limited-edition Pink Pack
Ahead of the October 3rd pop-culture tradition that has fans seeing pink, the CESAR brand and Lacey Chabert are finally making fetch happen with a nutritious glow-up for dogs' everyday mealtime
Here's the hot gossip:
- What is the "Just Eat CESAR!" Campaign? The "Just Eat CESAR!" campaign is a playful partnership between the CESAR® brand and Lacey Chabert, giving dogs a starring role in the pop culture celebration of October 3. Through exclusive videos and social content, Lacey brings the campaign to life, alongside the launch of the exclusive, limited-edition CESAR Pink Pack, featuring varieties that showcase the color pink in their packaging. The 12-pack features three complete and balanced recipes: Classic Loaf in Sauce Porterhouse Steak Flavor, Filets in Gravy Prime Rib Flavor and Classic Loaf in Sauce Smoked Bacon & Egg Flavor, offering wholesome, nutritious CESAR wet food for everyday mealtime.
- When and where can pet parents get the CESAR Pink Pack? The limited-edition CESAR Pink Pack will be available for free on a first-come, first-served basis exclusively on Wednesday, September 16 and Wednesday, September 23 at CESAR.com/JustEatCesar(Opens a new window) while supplies last.*
- How can fans celebrate from anywhere? From September 16-23, 2026, fans are encouraged to celebrate in their own way by taking part in one or more of the following: sharing their own pink-inspired CESAR moments with their dog on Instagram and TikTok using #CESARShare, engaging with exclusive social content from Lacey Chabert, claiming the Pink Pack at CESAR.com/JustEatCesar(Opens a new window), or earning rewards through Go Fetch Rewards on the Fetch App.
FRANKLIN, Tenn. (Sept. 15, 2026) – Every fall, one of the internet's most beloved pop culture traditions takes over social media as fans celebrate October 3 with iconic quotes, pink fashion and nostalgic throwbacks. This year, the CESAR® brand is joining forces with actress, mom and dog lover Lacey Chabert to give dogs their own starring role in the fun.
Known for her iconic role as an unapologetic, pink-clad trendsetter famous for spilling secrets, Lacey and the CESAR brand are putting a fresh, furry spin on one of cinema's most legendary rants, declaring: We should totally "Just Eat CESAR!" The playful, social-first campaign celebrates dogs, mealtime and the everyday bond they share with the people who love them, headlined by the launch of the limited-edition CESAR Pink Pack, created for pet parents who embody the spirit of Love Like Crazy™.
"While Wednesdays will always belong to the color pink, CESAR cuisine provides wholesome, nutritious meals dogs deserve every day," said Lacey Chabert. "We shouldn't save the good stuff for a rare treat! As a dog lover, I'm thrilled to help the CESAR brand show pet parents that giving their dogs high-quality food is the best daily routine."
The CESAR brand and Lacey Chabert bring the campaign to life this fall with exclusive drops of the CESAR Pink Pack on Wednesday, September 16 and Wednesday, September 23 at CESAR.com/JustEatCesar(Opens a new window), because on Wednesdays (and every day), dogs should Just Eat CESAR!*
The limited-edition CESAR Pink Pack invites pet parents and their dogs to become cafeteria royalty with a 12-pack bundle featuring tongue-out tasty CESAR wet food recipes, including:
- Classic Loaf in Sauce Porterhouse Steak Flavor
- Filets in Gravy Prime Rib Flavor
- Classic Loaf in Sauce Smoked Bacon & Egg Flavor
Crafted with high-quality, purposeful ingredients, each recipe delivers a 100% complete and balanced nutrition, making the CESAR brand a wholesome, delicious meal dogs deserve every day.
"We're thrilled to unveil the re-energized visual identity for our brand – a fresh glow-up of our logo, beloved Westie dog, and new signature color: pink," said Lina Tinsley, Brand Director for CESAR U.S. "With this new campaign, we're bringing that pink identity to life, giving pet parents a fun new way to celebrate a pop culture moment and show their dogs extra love. Because at its heart, CESAR is all about flavorful variety, quality nutrition, and delightful shared experiences."
The celebration doesn't stop with the Pink Pack.
Lacey Chabert will bring the drama (the good kind!) to social media through a series of exclusive social videos, giving fans a front-row seat to see what makes the CESAR brand the queen bee of pet food with its slow-cooked and perfectly balanced recipes.
Fans are encouraged to claim the exclusive drop and share their own, pink-inspired moments with their dog — whether it's a CESAR Pink Pack, a pink pup accessory, or their dog's best "posse" post. Fans can tag @cesardogfood_us(Opens a new window) on Instagram and @cesardogfood(Opens a new window) on TikTok using #CESARShare to officially join the "Just Eat CESAR!" squad.
Every CESAR Pink Pack also includes an insert card linking directly to Go Fetch Rewards on the Fetch App, where pet parents can earn points and unlock rewards for their pups.*
Media Contacts:
Wes Bottoms, Mars Petcare, wes.bottoms@effem.com
Nirmala Singh, Weber Shandwick, nirmala.singh@omc.com
