Mars and The Walt Disney Company unite for a global collaboration starring M&M’S® and Marvel in 2026
Two fan-favorite worlds will collide across 65+ markets to celebrate beloved characters, and create fun and shared experiences with consumers across the globe
CHICAGO, IL (January 13, 2026) – Fans, get ready to assemble…for the next chapter in an exciting collaboration! Mars and The Walt Disney Company are building on their powerful relationship with the launch of a global campaign between M&M’S® and Marvel in 2026.
“At Mars, our global relationship with Disney has always been rooted in a shared belief in the power of fun and creating meaningful moments of connection,” said Rankin Carroll, Chief Brand Officer, Mars Snacking. “M&M’S and Marvel fans share a passion for characters and storytelling. This phase of our collaboration combines the best of both brands to deliver immersive experiences, content and new ways for fans to engage. By leading with what our consumers love, we’re inspiring fun, fandom and connection in a way only our two brands can.”
Driven by the belief that “It’s More Fun Together,” the M&M’S and Marvel collaboration brings together Marvel’s iconic storytelling with the vibrant, fun world of M&M’S. This campaign unites two of the world’s biggest fandoms, spanning generations and continents, to deliver fun for all consumers across the Marvel universe and the candy aisle.
M&M’S and Disney have a rich history of creating fun, immersive experiences through the colorful M&M’S Stores at Disney Springs at Walt Disney World Resort, as well as a myriad of sweet Mars touchpoints across Disney’s theme parks and resorts. The new campaign from these two brands expands its reach to even more fans in markets around the world.
Beginning in late January, this new global campaign will come to life across the entirety of the M&M’S ecosystem, launching throughout the year in markets around the world. Everyone can look forward to entertaining digital content, incredible experiences and exclusive prizes, merchandise and seven limited-edition collectible packs featuring never-before-seen M&M’S and Marvel character mashups that combine fun, flavor and fandom.
The M&M’S Spokescandies are such big Marvel fans that when the call comes to visit Marvel Studios, they spring into action like true super heroes, ready to star in the next movie. But wait — is the spotlight really calling? Or are they just the snack for the set’s craft services table?
In fun content, fans will see the Spokescandies audition for their Marvel dream roles, putting their twist on iconic super heroes and celebrating the fan in all of us. The collaboration will also come to life in the candy aisle with character mashups featured on seven limited-edition M&M’S x Marvel packs.
These mashups include Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena and Orange as Red Guardian. Packs will first become available starting in late January in select markets and continue to roll out globally throughout the year at major retailers, MMS.com and in M&M’S stores in classic Milk Chocolate, Peanut, Peanut Butter, Crispy and Milk Chocolate Minis*. Plus, fans can scan the QR code on the packs for a chance to win epic prizes from Mars and dive deeper into the colorful collaboration. Talk about sweet collectibles.
And this story will keep unfolding! Throughout 2026, fans in more than 65 markets around the world can expect more exciting crossover moments, fun content, limited-edition products, out-of-this-world perks and in-store experiences. In the United States, fans will start to see the limited-edition M&M’S x Marvel packs in March on MMS.com and M&M’S Stores and in broader retail locations later this year.
“We have a wonderful long-term relationship with Mars that enables us to come together in exciting ways,” said Mindy Hamilton, Senior Vice President of Alliances Marketing & Creative at The Walt Disney Company. “The Marvel Universe has built a rich legacy through iconic storytelling, resonating with generations of fans, and it was fun to imagine what could happen if M&M’S Spokescandies were part of that fandom, too. The result is an engaging global campaign that honors fans of both brands, celebrating moments of connection and fun!”
For more updates on M&M'S global collaboration with Marvel follow along with the brand on Facebook(Opens a new window), Instagram(Opens a new window), TikTok(Opens a new window) and X(Opens a new window) and visit mms.com/en-us/marvel(Opens a new window). For specific activations near you, please check your local M&M’S social accounts and website.
*Flavors are to subject to market availability.
Media Contacts:
Georgie Feldman
Mars Wrigley
georgie.feldman.1@effem.com
Morgan Abercrombie
Weber Shandwick
MAbercrombie@webershandwick.com
