- New product options from EXTRA®, M&M’S®, SKITTLES® and STARBURST® will be available on Amazon starting in August 2026.
- Mars has spent more than a decade researching, testing and investing in new formulations and manufacturing capabilities to support these products.
Mars Snacking is launching new product options in the United States without Food, Drug & Cosmetic (FD&C) colors. Starting this month, consumers will be able to find four fan-favorite brands – EXTRA®, M&M’S®, SKITTLES® and STARBURST® – made without FD&C colors on Amazon.
“For 115 years, Mars has been proud to bring our consumers the products they love, while never compromising on quality,” said Anton Vincent, President, Mars Snacking North America. “As we look ahead, Mars will continue to deliver against this standard, offering more choices to meet evolving needs and preferences.”
Introducing these new options reflects the long-term, innovation-led approach(Opens a new window) Mars has taken behind the scenes. Dedicated teams of Mars Associates have invested more than a decade researching, testing and investing in new formulations and manufacturing advancements, to ensure consumers can continue to enjoy the same iconic colors, quality, taste and experience they’ve loved for generations.
These new non-FD&C product options include:
- SKITTLES Original in the five classic original fruit flavors – strawberry, orange, lemon, grape and lime.
- STARBUST Original Fruit Chews in the four original fruit flavors – strawberry, cherry, orange and lemon.
- EXTRA Gum in Spearmint flavor.
- M&M’S Milk Chocolate in a blend of Red, Orange, Green and Yellow.
As we continue to refine these formulations, the initial M&M'S product option without FD&C colors on Amazon will not include Blue and Brown. Importantly, existing varieties of M&M’S with the original color blend of Red, Orange, Yellow, Green, Blue and Brown will still be available.
We are working diligently to explore non-FD&C alternatives across our portfolio that meet our safety and quality standards. Our approach is guided by the Mars Five Principles(Opens a new window) and is grounded in science and the evolving needs of consumers, and we will continue to meet all regulatory requirements. Mars continues innovating, listening and evolving alongside the people and communities we serve as we explore alternatives across our portfolio.
“We know how much love people have for our brands, which have played a special part in celebrations big and small for generations,” said Jaime Boyes, Senior Vice President of R&D, Mars Snacking North America. “We’re dedicated to continuing to delight consumers by delivering the quality and experience they expect from Mars.”
