M&M’S® and Crocs Unveil Limited-Edition Collection: A Playful Fusion of Fashion and Fun
CHICAGO, IL (September 25, 2025) – Today, M&M’S®, proudly part of Mars, announces the brand’s first-ever collaboration with global footwear leader Crocs. The limited-edition collection, set to be available in stores and online from October 9*, brings together the iconic world of M&M’S with the comfort and style of Crocs, creating a unique fashion statement to surprise and delight fans worldwide.
A Celebration of Fun and Self-Expression
M&M’S believes in the power of fun to draw us together, and this partnership is a celebration of two fan-fueled worlds coming together through a shared love of playfulness, creativity and fun. The collaboration invites fans to embrace their unique style through a collection that combines the endlessly recognizable world of M&M’S with the unrivaled comfort of Crocs.
“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, General Manager, Global M&M’S Ecosystem. “This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
Collection Highlights
The collection features two pairs of Crocs clogs, each inspired by the iconic colors and playful charm of M&M’S. They are designed to be as comfortable as they are eye-catching, making them a must-have for fashion-forward fans. You can view the collection through the links below.
- M&M’S Classic Clog – Each colorful pair features an allover M&M’S mix graphic that’s just as sweet as it looks, four M&M’S Classic and Peanut bag Jibbitz™ charms, plus room for even more of your favorite Jibbitz. The heel straps also include two M&M’S logo Jibbitz charms to round out the fun.
- M&M’S Bae Clog – Big on sweetness and even more on fun, the M&M’S Crocs Bae Clog, available in women’s sizes only, adds an extra dose of playfulness to any look. Enrobed in a glitter treatment, sprinkled with M&M’S Jibbitz charms, and stamped with brand’s iconic “M,” each pair incorporates the fun of M&M’S plus the all-day comfort of Crocs shoes you know and love. To top it off, the bold platformed heel adds just the right amount of elevation.
- M&M’S Spokescandy Jibbitz™ Charms 7-Pack - The limited-edition collection features seven Jibbitz Charms, each representing a member of the beloved M&M’S spokescandy crew. Fans can customize their footwear to reflect their favorite M&M’S and personalities.
“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, Senior Vice President and Chief Marketing Officer, Crocs. “Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.”
Global Availability
The M&M’S x Crocs Collection will be available in 50 markets worldwide*. Fans can purchase the collection online at MMS.com and crocs.com, select M&M’S and Crocs retail locations, as well as through key distributors.
For more information, pricing and to join in on the fun, visit MMS.com**. Facebook, Instagram, and TikTok.
*Argentina, Australia, Austria, Belgium, Bolivia, Brazil, Canada, Caribbean, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Estonia, Finland, France, Germany, Hong Kong, Hungary, Indonesia, Ireland, Italy, Japan, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, Netherlands, Norway, New Zealand, Paraguay, Peru, Philippines, Poland, Romania, Singapore, Slovakia, Slovenia, Spain, Switzerland, Taiwan, Thailand, UK, US, Uruguay, Vietnam
**Collection availability will vary per market, please contact your local M&M’S store and MMS.com site for more details.
MMS.COM US: https://www.mms.com/en-us/shop/crocs-c.html
MMS.COM EU: https://www.mms.com/all-products/crocs-c.html
Crocs US: https://www.crocs.com/c/cast-of-characters/m-m
Crocs CA: https://www.crocs.ca/M%20M%27s/m-m,en_CA,sc.html
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’S®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
ABOUT CROCS, Inc
Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms.
