“Our iconic snack has been popping off in the Big Game for nearly a decade,” said Sarah Reinecke, Senior Vice President, Salty Portfolio and Brand, Mars Snacking. “This year, we’re bringing Pringles to life, almost literally, as Sabrina builds her beloved Pringleleo, and we’re honored to show the world their unexpected love story. We hope snackers pop open their favorite flavor alongside Sabrina and experience their own love at first bite.”
"Pringleleo” shows fans how delicious inspiration can lead to a flavorful soulmate – one stacked high with crisp character and salty personality – because Once You Pop open a Pringles can, anything can happen.
“When you’re playing in a world as iconic and familiar as ‘Once You Pop,’ the fun is seeing how far you can take it,” said Michael Aimette, Chief Creative Officer, BBDO New York. “This spot taps into what makes Pringles unmistakably Pringles — Mr. P, the joy of stacking crisps — and then lets Sabrina Carpenter take it somewhere only she could. She immediately got the joke and elevated it, making a love story built out of crisps feel pretty natural, all things considered.”
The :30 second ad will air at the beginning of the third quarter of the game. Beyond the commercial, Pringles has been popping open love everywhere with a fully integrated Once You Pop Big Game campaign including PR, digital media, in-store retail marketing, and a social media flight full of short teasers(Opens a new window) that gave fans a sweet first look(Opens a new window) into our Once You POP Star Sabrina Carpenter’s Big Game debut. If fans are still craving more, they can watch the extended love story of Sabrina and Pringleleo unfold in the :60s ad here(Opens a new window).
That’s not all there is to snack on during the Big Game. Fans looking to stock up on even more salty goodness (sorry... Pringleleo not included) can find limited-edition Pringles x Cheez-It® Snack Stadiums on shelves at select retailers nationwide starting in January. The perfect way to socialize and snack at your Big Game watch parties, the Snack Stadiums are free with the purchase of four participating products at participating retailers while supplies last*. Simply grab your favorite flavors and build your Snack Stadium with the perfect matchup of delicious Pringles crisps and Cheez-It crackers.
Grab your favorite can of Pringles crisps and POP open love for the Big Game and beyond. Follow @Pringles on your favorite social media platforms and check out Pringles.com before, during and after the Big Game on Feb. 8 to see the deliciously unexpected love story build – Once You Pop, The Love Don’t Stop!
*Abbreviated Terms and Conditions. Begins 1/1/26 and ends 2/28/26; available while supplies last. Open to legal residents of US & DC, 18+. Subject to complete terms and conditions at www.PringlesSnackStadium.com(Opens a new window); complete list of participating products also found here. Four (4) participating products must be purchased in a single transaction between 1/1/26 – 2/28/26 to qualify. Completion of qualifying purchase must occur at check out for in-store claim by 2/28/26, where available. Void where prohibited. Sponsor: Kellanova, One Kellogg Square, South Tower, Battle Creek, MI 49016.
Media Contacts:
Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Shae Feldman
(224) 522-4489
SFeldman@webershandwick.com
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $65bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our more than 170,000 Associates to act every day to help create a better world for people, pets and the planet.
For more information about Mars, please visit www.mars.com. Join us on Facebook(Opens a new window), Instagram(Opens a new window), LinkedIn(Opens a new window) and YouTube(Opens a new window).
