Mars Wrigley Confectionery Brands | Mars, Incorporated
Mars Wrigley Confectionery
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MARS Wrigley Confectionery

Mars Wrigley Confectionery is the world’s leading manufacturer of chocolate, chewing gum, mints, and fruity confections. Once the planned worldwide integration of the Mars Chocolate and Wrigley businesses is complete, Mars Wrigley Confectionery will employ over 34,000 Associates globally and have operations in approximately 70 countries. Headquartered in Chicago, Mars Wrigley Confectionery will distribute its world-famous brands including M&M’s®, Snickers®, Twix®, Skittles® and Orbit® in more than 180 countries.

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M&M'S® chocolate candies have been a famous candy treat since 1941. The snack-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe. M&M'S® chocolate candies are available in flavors, such as Milk Chocolate, Peanut, Dark Chocolate, Almond and Peanut Butter.

Visit the M&M'S Brand Site

M&M’s News: The Collaborative Process Behind M&M’s Caramel

Wrigley's Extra

Launched in 1984, Extra® gum was Wrigley's first sugar-free gum offered in the U.S. Extra® is known for its incredible, long-lasting flavors. It is available in a variety of distinctive flavors, tailored to local tastes around the world.


The world's best-selling candy bar. Packed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® bars quickly became one of the planet's favorite treats after its introduction in 1930.

Visit the Snickers Brand Site


TWIX® Caramel Cookie Bar was first introduced in the United States in 1979. With crunchy cookie, smooth caramel, and creamy chocolate to savor twice each time, TWIX® allows you to make whatever you’re doing more fun.

Visit the Twix Brand Site


A variety of bite-sized chewy candies with a colorful candy shell, fans have been enjoying Skittles® candies for decades. Taste The Rainbow®.


Smooth and creamy DOVE® chocolate is your perfect partner in chocolate indulgence. The DOVE® brand — which includes, DOVE® chocolate bars to DOVE® PROMISES® chocolate candies — stands for empowerment, commitment, and inspires women to commit to pleasure.

Visit the Dove Brand Site

Visit the Dove Chocolate Discoveries Brand Site

3 Musketeers

The 3 MUSKETEERS® chocolate bar has been a simple chocolate treat for more than 75 years. It offers a delicate, light and fluffy nougat center, wrapped in delectable chocolate. Now with more satisfying chocolate flavor in the delicious nougat, it’s unmistakably fulfilling.

Visit the 3 Musketeers Brand Site

5 Gum

Launched in 2007, 5™ gum believes that when you dare to choose the unfamiliar, you feel more alive. There are five seconds before you try something new, take a chance, push past your comfort zone. Your heart races, adrenaline rushes through your body. All of your senses become heightened. It’s terrifying. And exciting. Will you play it safe? Or will you make your comfort zone uncomfortable? The choice is yours. Make it count with 5™ sugar-free chewing gum.


Altoids® Peppermint tins are a top-selling mint in the U.S. Introduced in 1780, Altoids® were originally marketed to relieve stomach discomfort. By the 1920s, the original cardboard box had been replaced by the more durable distinctive metal tins of today.

American Heritage

AMERICAN HERITAGE™ chocolate is an authentic historic line of products based on a recipe from the 1750s. Mildly spicy, and slightly sweet, AMERICAN HERITAGE™ chocolate is flavored with a blend of spices and ingredients available during colonial times.

Visit the American Heritage Brand Site


AMICELLITM wafer roll is a chocolate delicacy on the path to success. Endless pleasure from tender chocolate covering a crispy, wafer roll with hazelnut-cream at its center.

Visit the Amicelli Brand Site


BALISTO® bar is an irresistible combination of whole-meal biscuits and tasty fruit covered in delicious chocolate. Since 2011, BALISTO® is certified with sustainable cocoa from UTZ CERTIFED.

Visit the Balisto Brand Site

Big Red

The bold cinnamon flavor of Wrigley's Big Red® provides long-lasting fresh breath. In fact, Big Red® has been the No. 1 selling cinnamon gum since 1987. Recently, the flavor was improved to provide even more long-lasting taste, and a new 15-stick Slim Pack™ was introduced.


Available in whole milk and dark chocolate varieties, the moist, tender coconut in chocolate coating tempts your senses with the Taste of Paradise™.


Launched in 1997, CELEBRATIONS chocolate was first to bring together a selection of well-loved brands in miniature. With the mix of everyone's favorites, CELEBRATIONS chocolate is a guaranteed crowd-pleaser for any occasion.


COMBOS® baked snacks are bite-size crackers, pretzels or tortillas jam-packed with cheese-filled deliciousness. COMBOS® snacks were developed from a patent purchased in the late 1970s. A dedicated group of R&D, Engineering and Manufacturing Associates helped make it the snack we now know and love.

Visit the Combos Brand Site


Doublemint® was launched in the U.S. in 1914 and has since become one of the world's best-selling chewing gums, enjoyed by generations of consumers worldwide. Today, the classic Doublemint flavor lasts longer than ever. Doublemint® is one of the largest-selling gum brands in the world, available in more than 140 countries.


Eclipse® sugar-free gum and mints provide incredible fresh-breath solutions for people whose on-the-go lifestyle demands a breath freshener that delivers.

Ethel M

In 1981, after passing the leadership of Mars to his children, Forrest Mars, Sr. retired to Henderson, Nevada and created Ethel M® chocolates as a tribute to his mother, her recipes and her chocolate. The Mars family upholds the legacy of Frank and Ethel with these high-quality chocolates.

Visit the Ethel M Brand Site


Smooth and creamy GALAXY® chocolate is your perfect partner in chocolate indulgence. Since its launch in 1960, the GALAXY® brand — which includes, among others, GALAXY Smooth Milk, MINSTRELS™ and RIPPLE™ — stands for empowerment, commitment, and inspires women to commit to pleasure.


goodnessKNOWS® offers a variety of bite-sized snack squares, all made with real ingredients like delicious fruits or spices, whole nuts and dark chocolate. Our chocolate is made from cocoa beans specifically selected and handled to retain the naturally occurring cocoa flavanols—the good stuff in dark chocolate. Try a little goodness™.

Visit the goodnessKNOWS Brand Site

Hubba Bubba

Hubba Bubba® offers great-tasting bubble gum in outrageous flavors and exciting product forms.

Juicy Fruit

The first brand launched by Wrigley, Juicy Fruit® gum has been delivering sweetness for over 100 years. Juicy Fruit® believes that life is better when you have a little fun.

Life Savers

Since their introduction in 1912, Life Savers® has become an iconic brand across fruity confections and mints due to their great-tasting flavors and unique candy-with-the-hole shape. More than 40 flavors of Life Savers® have been created since the original Pep-O-Mint® was launched.


Maltesers® — the lighter way to enjoy chocolate. These crisp honeycombed centers covered in delicious milk chocolate were first introduced in the U.K. in 1936.


Created by Forrest Mars in 1932, the MARS® bar is a delicious fusion of chocolate, caramel and nougat.

Visit the Mars Brand Site

Milky Way

Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY® chocolate candy was named after a famed malted milk drink of the day, not the Milky Way galaxy. MILKY WAY® bars are made of chocolate malt-flavored nougat and caramel covered with milk chocolate.

Visit the Milky Way Brand Site

My M&M'S

MY M&M’S® products are available in 24 custom candy colors. Personalize messages, upload a photo or choose themed clip art to create unique gifts or party favors. In addition to using your own photos and messages, the MY M&M’S® website offers popular blends for holidays and special occasions.

Visit the My M&M'S Site


Orbit®/Extra®/Freedent® is a truly global brand, whose clean and fresh mouth feeling is enjoyed by millions around the world. And when your mouth feels clean and fresh, you feel more confident and ready to engage with what’s next, make the most of your moment and seize your Time to Shine.


Starburst candies are packed with a variety of great tasting fruit flavors and a deliciously chewy texture, to be enjoyed anytime and anywhere. There are many different varieties of Starburst, including: Starburst Fruit Chews, Starburst Minis, Starburst Gummies, Starburst GummiBursts® and Starburst Jellybeans.


Launched in 1994 with a name and taste all its own, Winterfresh® created an "Icy Cool Breath That Lasts" craze for that refreshing Winterfresh® flavor.

Wrigley's Spearmint

Launched in 1893 just months after Juicy Fruit®, Wrigley's Spearmint™ is the classic Wrigley's chewing gum. The great spearmint taste has been providing refreshment for more than 100 years. When you want that classic, spearmint flavor that you've always enjoyed, there's only one Wrigley's Spearmint™.