

The ratio of men to women in our advertising has been 3:2.

We found that men were almost 2x more likely to be shown working in our ads.

More male characters were shown as leaders, than females in our ads.
We hope disclosing some of our research will encourage more of our industry peers to look at their own advertising so we can collectively work towards a tomorrow that features the inclusion and representation of gender in all advertising.
We will leverage insights from the Institute's research to begin closing the gap on gender representation and stereotypes in our own advertising.
Part of this work will include the development of a comprehensive plan, in partnership with our agencies, the Institute and the Unstereotype Alliance.
This will include at how we can make our marketing more inclusive, building off the work we have done with SKITTLES "Give the Rainbow. Taste the Rainbow" to celebrate LGBTQ+ our campaign to normalize disability from MALTESERS in the UK. Both were great starts however we want inclusion to be in the fabric of all we do.